Churn starts in the first hours of onboarding
The sharpest loss in SaaS metrics comes from users who never return after signing up. These users don't leave because they disliked the product — they leave because they never reached their first "aha" moment: they can't connect an integration, import data, or get lost in the UI. Automated email sequences and knowledge bases don't reach most of these users. Video support offers a way to connect with a human at the critical first setup moment; the agent shares their screen to walk the user to their first value moment. When first-week activation rises, the churn curve of the entire funnel improves.
