The real reason behind cart abandonment isn't price — it's uncertainty
Most customers who abandon their carts don't leave because they don't want the product; they leave because a question never gets answered: 'Will this size fit me?', 'Is the fabric thick?', 'Can shipping arrive by tomorrow?'. In text chat, those questions sit unanswered for minutes or get robotic replies that don't satisfy. Live video support connects the customer with a real human at the exact moment of hesitation; the agent shows the product, explains the measurements, clarifies the shipping timeline. The moment the uncertainty is gone, the cart that would have been abandoned turns into a completed order.
