Sector

Live video support in furniture sales

Showcase furniture live to customers on a tablet, bring the showroom home, and close the sale instantly.

Live product demobefore the customer travelsOut-of-town salesregardless of geographyShowroom efficiencyone consultant, many customers
Furniture consultant providing live video support with a tablet

Furniture is a high-budget category often met with the 'I won't buy without seeing it' mindset. Customers remain indecisive because they can't discern the fabric texture, true color, measurements, or craftsmanship details from photos; visiting the store requires time and travel. Consequently, a warm lead cools down as the decision is postponed. With Bitenta, your consultant can provide a 360° live view of the furniture using a tablet or camera, showcase fabric textures in close-up, and browse color and module options together in the catalog via screen sharing — bringing the showroom experience to the customer's home and converting indecision into an immediate sale. This is a way to reach out-of-town customers and maintain sales during periods of declining store traffic.

Common challenges

Customers cannot make high-budget decisions without seeing the furniture in person; photos don't accurately reflect true colors and fabrics, and explaining over the phone is insufficient. Since visiting a store is time-consuming, warm leads cool down, and high-value sales are left pending with a 'let me think about it' response.

The Bitenta approach

Add a 'Live Demo' button to your website and product pages. When a customer clicks, your consultant showcases the product live via a tablet; they explain measurements, fabric, and color options in close-up, browse the catalog and module combinations together using screen sharing, clarify the assembly and delivery process, and close the sale instantly. A scheduling system allows for planned meetings, and a queue ensures order during peak hours.

Trust in high-budget decisions is the key to sales

A sofa set or bedroom furniture is a decision that most families will live with for years and allocate a significant budget to. At this scale, customers delay decisions fearing they might make the wrong choice. Static product photos cannot alleviate this fear, as screen colors are not calibrated, fabric textures cannot be felt, and suitability of measurements for the home remains uncertain. Live video consultation fills this gap: the consultant showcases the product in real light, presents fabric in close-up, and suggests modules based on the customer's room dimensions. The moment the customer says 'I've seen it, I'm convinced,' the sale closes — it's not postponed.

Bring the showroom home, compensate for declining store traffic

While store visitor numbers decline, showroom costs remain constant. Video support enables the same consultant to serve dozens of customers from the same showroom on the same day — including those out of town. Customers see the product live before traveling; only those genuinely in the decision-making stage visit the store. This allows consultants to use their time efficiently and opens the door to sales for buyers you cannot geographically reach.

Builds a bridge between online and physical stores

In furniture, the customer journey typically begins online and ends in-store. The 'Live Demo' button on the product page bridges these two worlds: while browsing the e-commerce site, customers connect with a live consultant directly for the product they are interested in. The catalog is browsed together via screen sharing, combinations are suggested, and the assembly and delivery process is clarified. Thus, a visitor who says 'I left it in the cart, I'll check it later' transforms into a customer making an immediate purchase.

Why Bitenta

Highlights for this sector

'Live Demo' button on product and category pages

360° live furniture demonstration with tablet/camera

Close-up, one-on-one presentation of fabric, color, and measurements

Catalog, module, and combination selection via screen sharing

One-on-one consultation bringing the showroom home — even for out-of-town customers

Scheduled meetings + queue management during peak times

GDPR-compliant processing, data processing agreement

Capabilities

Tools built for this sector

Live product demonstration

The consultant demonstrates furniture live from every angle using a tablet, explaining details.

Screen Sharing

Browse catalog, fabric, and color options together with the customer.

Queue Management

During peak hours, customers are queued, and their position in line is visible.

Surveys & Reporting

Conversation satisfaction and sales conversion reports.

FAQ

Frequently asked questions

Will the customer need to download an app?

No. The call opens in the browser with WebRTC; the customer connects with a single click, without any installation.

Can it be added to my existing website / e-commerce store?

Yes. It's added to product and category pages with a single line of embed code; compatible with Shopify, WooCommerce, Ticimax, IdeaSoft, and custom websites.

How does the consultant help sales by showing real fabric and color?

The consultant demonstrates the product live using a tablet/camera in real light, in close-up; they explain fabric texture, color options, and measurements. Because it provides the trust that photos cannot, high-budget decisions that were postponed with a 'let me think about it' are closed instantly.

Can I also sell to out-of-town customers?

Yes. Customers see the product live before visiting the store; you can sell to geographically unreachable buyers by offering them the showroom experience remotely.

How many customers can a consultant speak with simultaneously?

With the queue system, customers are placed in line; multiple consultants and simultaneous calls can be defined according to the plan. During busy campaign periods, no one remains unanswered.

Is customer data GDPR-compliant?

Data is processed in compliance with GDPR, video and audio are not recorded, and a data processing agreement comes into effect upon your registration to the platform. The countries where servers are located and data transfers abroad are detailed in the Disclosure Statement and Data Processing Agreement.

Related features:
Video ConferencingScreen SharingEmbed Widget

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